We were schooled this morning at the beautiful Arcadian Court, as VINEXPO Chairman, Xavier de Eizaguirre, walked us through their 11th annual World Wine and Spirits Market Trends with a Look Forward to 2016.
For the past 11 years, VINEXPO has commissioned the IWSR (The International Wine and Spirit Research) to prepare a detailed study on consumption, production and trade trends, with data set forecasts through to the year 2016. In total, the study covered 28 wine producing countries and 113 wine and spirits markets.
Focus on Canada
VINEXPO data confirms that Canada will maintain its impressive growth rate, with regard to wine consumption between 2012 and 2017, with a growth rate of 14.27 per cent, which is three times greater than the global average. In all, Canada is expected to become the world’s fifth biggest wine consumer and wine sales in Canada are expect to increase by 14.75 per cent, for a total of $5.7 billion in 2016. Further, Canadians have since seen a shift in whom our top wine suppliers are as France was removed form it’s number one spot and replaced by Italy. Australia still holds the third position as a supplier of wines to Canada and the US shows a surprising increase of 42.79 per cent as more and more US wines find their way to Canadian wine store shelves.
Focus on the World
VINEXPO data sets show that worldwide wine consumption growth will out pace previous years. By 2016, world consumption will reach a level of 34.481 billion bottles. Sparkling wines standout in consumption forecasts, covering 2012 to 2016, as it will celebrate an increase of 8.52 per cent, mainly attributed to the top four sparkling consuming countries, Germany, France, Russia, and the US. Though the expectations for sparkling are spectacular, VINEXPO data shows that worldwide, consumers still enjoy red wine. Red wine represented 54.7 per cent of still wine drank in 2011, and it is expected to grow by 9.1 per cent by 2016. In addition to drinking more red, we’re also willing to spend more for our wines as world sales soar for wines priced higher than $10 USD per bottles. In 2011 consumption of wines at this price point represented only 8.6 per cent of still wines consumed, but by 2016, this number is expected to grow by 29.93 per cent!
China, the U.S., Russia and Australia largely drive growth in world consumption. In 2011, these four markets drank 129 million more cases than in 2007, and this represents an increase of 1.55 billion bottles. In 2010, China became the fifth largest wine consumer in the world. In 2011, the U.S. became the leading wine consuming nation, and Australia joined the top ten wine drinking countries.
Created in 1981 by the Bordeaux Chamber of Commerce and Industry, the Vinexpo exhibition has established itself over the years as the key event for major international operators in the wine and spirits sector. It is held in Bordeaux every uneven-numbered year. In the space of 16 exhibitions Vinexpo has displayed tremendous growth. The attendance figures are proof of this :
In 1981: 524 exhibitors (including 96 from outside France) from 21 countries and 11,000 professional visitors from 50 countries.
In 2011: 2,400 exhibitors from 4 countries, 48,122 professional visitors from 148 countries and 1,254 journalists and writers.