For Immediate Release
July 29, 2013
Wines of France launches experiential outdoor Pop-Up Wine Bar program at LCBO locations
–Discover the unique styles Wines of France offers with food trucks in Toronto —
Toronto, ON. July 29, 2013 – Wines of France is pleased to announce the launch of a summer experiential program in Toronto with a series of complimentary Pop-Up Wine Bar tasting events, taking place in various LCBO parking lots across the city. Partnering with some of the best food trucks in the province, the Liquor Control Board of Ontario (LCBO) and Wines of France will offer an original way to explore the richness of French wines, while discovering new aromas, flavour profiles and pairings. A first for Wines of France, this exciting and unique partnership will provide consumers the opportunity to sample a selection of French wines and grape varietals paired with a sampling of dishes offered by participating food trucks. The pop-ups are intended to expand consumer knowledge of LCBO’s French wine offerings, while inspiring them to discover their own wine style preferences, and set the stage for the French promotion that will hit LCBO retailers in February 2014.
The Pop-Up Wine Bar and food truck samplings run from July 25th to August 11th in select LCBO parking lots and boast three samples each of eight wines to discover each week. To add variety to the experience, a different food truck will be sampling on-site every day throughout the event. Product information and tasting notes will be available onsite to guide consumers through their tasting journey.
Participating LCBO outlets:
July 29 – August 1: LCBO Summerhill, 10 Scrivener Square, M4W 3Y9
Monday – Thursday: 2:00PM – 6:00 PM
Monday-Tuesday: Caplansky’s Deli Truck
Wednesday: Urban Smoke Food Truck
Thursday: Beach Boys Food Truck
August 8 – August 11: LCBO HWY 401 & Weston Rd, 2625D Weston Road, M9N 3W2
Thursday and Friday: 4:00PM – 8:00PM
Saturday: 11:30AM – 3:30PM
Sunday: 12:30PM – 4:30PM
For more information visit www.vins-france.com, drink in the conversation on Twitter @WinesOfFrance and spread the word with #wineswithstyle. For more information on the food truck schedule, please consult Spotlight Toronto Facebook page spotlighttoronto.